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Breakout Session: Branding & Positioning: What’s Next for Your RA?
Wednesday, July 30, 10:45am - 12:15pm
Presenter: Mark Sedway, The Giving Practice
Regional associations are repositioning. Several have changed their name. Many are looking to position themselves with new kinds of members as well as partners. All are looking for a sharper identity to help their impact and growth. Where is your RA going next and what branding and positioning do you need to get you there? How can you frame the work of your organization to get...