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Cision's 2024 Global Comms Report reveals much about the evolution of PR and communications, including the benefits of increased data reliability, access and interpretation, as well as changes in the way — and the where — comms pros work today on all matters over which they now have purview, from influencer partnerships to social media, AI to KPIs. And the common thread linking it all is the growing mandate for PR pros to impact their companies’ and clients’ bottom lines.

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