As membership organizations, philanthropy-serving organizations are interested in recruiting new members and are always looking for new effective ways to do so. There are a wide range of tools to use and develop to improve recruitment efforts. The best recruitment strategies combine multiple tools including websites and emails, invitation letters, and values of membership documents
A collection of membership application templates.
Member Recruitment Calls or Visits
Many organizations work with their staff and/or membership committee to schedule calls or in-person visits with prospecitve members to find out more about the potenial member, explain the value of membership, review the benefits of membership, discuss any past or current engagement opportunities, etc.
Working with Membership Committees
To get a better sense of how other organizations use their membership committees, CNJG selected a few similiar-sized regional philanthropy-serving organizations to interview. A recap of those conversations is now avialable.
Non-member surveys can help your organization gather important information about underserved audiences and pique interest in your organization.
Communicating the Value of Membership
Many PSOs create value of membership documents to help showcase what organizations will get out of becoming a member. The techniques and tactics vary across the network.
Member Recruitment Letters
A collection of sample member recruitment letters.
Member Recruitment Plans
A collection of member recruitment plans.
Member Benefits Lists
A collection of member benefits.
Each PSO sets its own membership criteria. See what types of organizations are eligible for membership at other regional associations across the country.
Membership Development Plan
Sample development plan for membership recruitment and retention compiled from examples from across the Network. Items highlighted in yellow were added based on suggestions made during a 2013 conference session.
Links to Membership Information, Eligibility, and Applications
A compilation of links to membership information, member eligibility, and membership applications on each regional philanthropy association's website.
Foundation Type Descriptions
Definitions of some of the common foundation types eligible for membership.