Skip to main content


Search Tip: Search with " " to find exact matches.

Demographics via Candid

Candid is a nonprofit that provides the most comprehensive data and insights about the social sector.

Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Through research, collaboration, and training, Candid connects people who want to change the world to the resources they need to do it.

Candid envisions a social sector capable of tackling the critical challenges and opportunities of our time. Building for this future, Candid provides information in Foundation Directory that helps nonprofits find funders to support their work. Conversely, funders look to GuideStar to verify and research nonprofits that are aligned with their priorities.

Candid was formed in 2019 when GuideStar and Foundation Center merged. For details on programs, operations, products, and more, visit

Candid provides free access to demographic data through Demographics via Candid. Over 100 partners, including United Philanthropy Forum, can access data through Candid nonprofit profiles on GuideStar; via the free Demographics API; through grants management systems that participate; on a public Tableau demographic dashboard; or with a single, downloadable spreadsheet. 

© 2024 United Philanthropy Forum. All Rights Reserved.


Sign In

Not a Member? Join the Forum to help increase philanthropy’s impact.