This report from the Center for Effective Philanthropy collects survey responses from more than 6,000 grantees about their experiences with foundations' social media. CEP found that the majority of foundations use social media tools in their work, but very few grantees use social media from their foundation funders or their funders’ staff; those that do find those resources less helpful than other communication resources for learning about the foundation.
Social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? Created in partnership by the New Organizing Institute and Idealware, the Decision Guide walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
This new research report by the Committee Encouraging Corporate Philanthropy and McKinsey & Company describes five issues likely to have the greatest effect on how companies engage with society in the next decade.
The growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?