Many organizations work with their staff and/or membership committee to schedule calls or in-person visits with current members to thank them for their membership, review the benefits of membership, discuss past and current engagement opportunities, get feedback, etc.
A compilation of links of membership information on each regional association's website.
Back in 2007, a project to develop marketing templates for regional associations yielded the "Top Ten Ways to Make the Most of Your Membership". In the intervening years, many regionals have adapted, evolved, and localized new versions to attract new members.
Sample development plan for membership recruitment and retention at regional associations compiled from examples from across the Network. Items highlighted in yellow were added based on suggestions made during a 2013 conference session.
In 2011, Philanthropy New York launched a campaign to effectively communicate with their members around a proposed dues increase.
Non-member surveys can help your organization gather important information about underserved audiences and pique interest in your regional association.
A collection of sample member recruitment letters and other tools.
Sample marketing piece for Southeastern Council of Foundation's guest membership program, where organizations can enjoy a trail 3 month membership for free.
A collection of sample membership marketing brochures.