Resource
Style/Brand Guides
A thorough style guide will help your organization present a unified brand with guidelines for the writing and design of your work including specific language, colors, font, logos, taglines, etc.
External Communications
Resource
Breakout: Cut Through the Noise: Listen to Your Audience
Publication date:
07/2016
In this session, we'll cover ways to ensure your communications are clear and consistent across channels and focused on moving your audiences toward increased engagement. We'll also explore specific tools and techniques you can use to measure your success, including an interactive discussion about the Long Term Value (LTV) of engaged supporters.
Resource
Non-member Database
Publication date:
01/2011
Compiled responses from a January 31, 2011 listserve discussion on the use of non-member, or secondary, databases.
Resource
Put Your Mouth Where Your Money Is: Talking About the Value of Strategic Giving
Publication date:
11/2010
Put Your Mouth Where Your Money Is, a report from the Philanthropy Awareness Initiative, describes how foundations can talk about the value they bring society in a way that speaks to more than the money they grant.
Resource
From Big Ideas to Big Change
Foundations are committing more resources than ever before to communicating about their work and missions -- yet grantees continue to give funders low marks when it comes to fostering a clear understanding of what the foundation is trying to accomplish and where they fit in. To address this gap, Spitfire Strategies developed From Big Ideas to Big Change. This report examines how foundations communicate about their change strategies and offers advice for effectively engaging foundation staff, grantees and other audiences in communications efforts that succeed in turning a vision of change...
Resource
Shaping the Future: Solving Social Problems Through Business Strategy
Publication date:
07/2010
This new research report by the Committee Encouraging Corporate Philanthropy and McKinsey & Company describes five issues likely to have the greatest effect on how companies engage with society in the next decade.
Resource
Letters of Support Policy
Publication date:
01/2010
Compiled responses from a January 4, 2010 listserve discussion on RA policies concerning letters of support.
Resource
Google Webmaster Central
Publication date:
10/2007
Find out how to ensure that search engines can easily index your organization's Web site and access Google's webmaster tools.
Resource
Making Waves: Stories of Participatory Communication for Change
Publication date:
04/2007
What is participatory communications and what role can it play in the development process? Explore 50 stories and profiles where communications played an essential role in empowering communities for social change from the Communication for Social Change Consortium.
Resource
The Ingredients of a Press Kit
Publication date:
04/2007
Foundations must give serious thought to how much should be given away today and what should be saved for the future. Written with a particular advocacy position, this academic paper from the Hauser Center for Nonprofit Organizations provides a good summary of both sides of the foundation payout debate.