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Sample Communications Plans, Goals & Templates
Sample communications plans, goals, email templates and marketing calendars used by philanthropy-serving organizations to guide their communications work.
Communications
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Sample Publishing Matrix
Use this tool to help identify your organization's type of content, online channels, and how they correlate together.
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Communicating the Value of Membership
Many philanthropy-serving organizations create value of membership documents or value proposition statements to help showcase what organizations will get out of becoming a member of that PSOs. The techniques and tactics vary across the network.
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Year in Review & Annual Reports
See how other philanthropy-serving organizations communicate the wrap-up of a year's worth of activities.
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Breakout Session: Branding & Positioning: What’s Next for Your RA?
Publication date:
07/2014
Breakout Session: Branding & Positioning: What’s Next for Your RA?
Wednesday, July 30, 10:45am - 12:15pm
Presenter: Mark Sedway, The Giving Practice
Regional associations are repositioning. Several have changed their name. Many are looking to position themselves with new kinds of members as well as partners. All are looking for a sharper identity to help their impact and growth. Where is your RA going next and what branding and positioning do you need to get you there? How can you frame the work of your organization to get...
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RA Newsletter Audit
Publication date:
11/2013
A spreadsheet of the compiled responses from a November 18, 2013 query regarding regional association newsletter content and formatting.
Knowledgebase
Finding a Foothold: How Nonprofit News Ventures Seek Sustainability
Publication date:
11/2013
This report explores how 18 organizations raise and spend money and the role that reach and engagement play in their efforts to connect with audiences and derive revenue from those connections.
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A Practical Guide to Integrated Communications: A Workbook for Nonprofits
Idealware partnered with Chapman Cubine Adams + Hussey to create A Practical Guide to Integrated Communications: A Workbook for Nonprofits to help organizations understand how to plan, schedule, and integrate communications into cohesive messaging around your campaigns and the equally important times between them.
Knowledgebase
Into Focus: The First-Ever Benchmark Report and Guide for Nonprofit Video
Publication date:
06/2013
This benchmark report and guide is the first to examine how and what nonprofits are doing with video and what best practices have emerged.
Resource
Understanding and Improving Email Deliverability
Publication date:
02/2012
In this article, Idealware explains how you can help ensure people receive the emails you send them including strategies for how to keep your bulk emails in your constituents' inbox, not the spam folder.