Resource
KM Collaborative: Email Deliverability with Allison Jai O'Dell
These are the notes and a recording from the 2021 KM Users Group session titled Email Deliverability with Allison Jai O'Dell. Allison is a Director of Data and Information Technologies at The Funders Network.
Email marketing is still the #1 way to reach your members and prospects—so long as your emails land in inboxes rather than spam folders or promotions tabs! This session presented best practices for email content, subject lines, senders, audience segmentation, signup forms, acquisition channels, data structures, tracking, and analysis that improve deliverability (that is, inbox placement). These tips and tricks are contextualized with real-world analogies that demystify deliverability algorithms and provide talking points for colleagues.