Planning to Win: The Just Enough Guide for Campaigners uses a six-step process to help organizations and coalitions build effective plans that lead to winning behavior, corporate or policy change campaigns. It also includes special sections on opposition management and building or managing winning coalitions, and infuses smart digital strategies along the way. As you move along in the tool, you’ll find real-life lessons from the best and brightest campaigns. You can use the “Toolbox” to recommend other examples from your own campaigns or noteworthy resources to share with others. The tool is mobile and tablet friendly, exportable and shareable.
With the partnership and support of the Gordon and Betty Moore Foundation and input from dozens campaign experts, Spitfire developed this updated version of their popular Just Enough Planning Guide because of the many new factors affecting what it takes to design and run winning campaigns in today’s rapidly changing world.