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Breakout Session: Branding & Positioning: What’s Next for Your RA?

Publication date: 
July, 2014

Breakout Session: Branding & Positioning: What’s Next for Your RA?
Wednesday, July 30, 10:45am - 12:15pm

Presenter: Mark Sedway, The Giving Practice

Regional associations are repositioning. Several have changed their name. Many are looking to position themselves with new kinds of members as well as partners. All are looking for a sharper identity to help their impact and growth. Where is your RA going next and what branding and positioning do you need to get you there? How can you frame the work of your organization to get free of yesterday’s identity and move toward tomorrow’s? In this workshop, we’ll learn from examples, reflect on challenges, test-drive a tool, do a fun branding exercise, and explore what’s working in efforts to create powerful brands that match new visions and directions.

File Branding Session Worksheet.docx24.5 KB
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