The Frey Chair for Family Philanthropy program at the Johnson Center for Philanthropy, and 21/64, a nonprofit consulting practice specializing in next gen and multigenerational strategic philanthropy, have released Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy.
- Next Gen major donors are driven by values, not valuables. While often portrayed as entitled, Gen X and Millienial donors revealed themselves to be mindful of the responsibility their wealth creates, seeking to balance family legacy with assessing the challenges of the world today.
- They want impact they can see and they want to know how their involvement contributed to that impact.
- They want to go “all in,” sharing not only their time, talent, and treasure, but also their ties. They want to develop close relationships with the organizations and causes they support. Next Gen donors learn about causes through their peer networks, and they believe in collaborating with peers to increase impact.
- Next Gen donors are actively thinking about their identities and legacies as philanthropists.