Tailoring messages so they are relevant and compelling to different audiences and delivering through trusted channels is essential to supporting key populations and protecting public health at all times, but particularly so now.
This Network Virtual Roundtable will look at lessons learned from outreach to young adults and immigrant communities in California through the state’s COVID-19 outreach and to teens in Washington through leveraging the popular marijuana prevention campaign to support young people dealing with increased stress, anxiety and feelings of isolation due to coronavirus.
We will cover:
- Elevating and tailoring messages for key audiences
- Leveraging existing communications channels and finding new pathways
- Developing partnerships with relevant and/or trusted brands and spokespeople