Communicating with a variety of stakeholders can be a difficult task. Digital is vast: Stop making assumptions about where you need to show up and craft an audience-informed communications strategy built on specific needs and behaviors. Learn how to gather, analyze, and build significant insights on qualitative conversations and translate them into meaningful action points alongside a more structured quantitative approach. We’ll discuss how to plan, conduct, and analyze simple focus groups, build and execute surveys with high audience participation, and pinpoint user behaviors across both groups to guide the pillars and opportunities of a truly engaging communications plan. This will inform everything from how you segment your email communications, to architecting social media toolkits that leverage your content and the latest technologies.